Context of cooperation
A complete digital solution for STK Skalica, s.r.o.
STK Skalica, s.r.o. operates in the field of technical vehicle inspections and emission inspections. For this type of service, customers need to find the right information quickly, understand the service offer, prices and contact options, and be able to send a booking or enquiry easily.
A comprehensive digital solution was prepared for the client, connecting the website, SEO, CRM and Microsoft 365. The website was built on Laravel and designed as a booking and enquiry tool for STK and EK services.
The solution also included technical SEO, connection to Google tools, measurement of important website actions, internal CRM for operational records and a Microsoft 365 environment with business email on the company domain.
Solution objective
Connect the website, bookings, CRM and professional business communication
The objective was to prepare a modern digital solution that helps present STK Skalica services more clearly, simplifies the collection of bookings and enquiries, supports visibility in search and improves internal work with data through CRM.
At the same time, it was necessary to configure a professional Microsoft 365 business environment, including email on the company domain, user accounts, DNS records and basic account security.
- Create a complete website built on Laravel.
- Prepare the website for presenting STK and EK services.
- Enable easy submission of a booking or enquiry.
- Prepare SEO-oriented content and technical SEO.
- Connect the website to Google tools and set up measurement of important actions.
- Create CRM for internal operational records.
- Configure Microsoft 365 with business email on the company domain.
- Improve the professionalism of online and email communication.
Solution design
Laravel website, CRM and Microsoft 365 as one digital foundation
The solution was designed as a combination of a public website, booking or enquiry elements, internal CRM and a business Microsoft 365 environment.
The website was built on Laravel and prepared so that customers can easily find information about STK and EK services, prices, contact details and booking options. Technical SEO, important action measurement and Google tool integration were also part of the solution.
The CRM part was designed as internal records for operational agenda management. Microsoft 365 complemented the solution with professional business email, user accounts, DNS configuration and basic account security.
Implementation process
From website and bookings to CRM and Microsoft 365
Website and booking elements
Preparation of a complete Laravel website for presenting STK and EK services, contact options and easy submission of bookings or enquiries.
SEO, measurement and Google tools
Configuration of SEO, technical SEO, Google Search Console, Google Analytics, Google Tag Manager and measurement of important website actions.
CRM and Microsoft 365
Creation of CRM for internal operational records and configuration of Microsoft 365 with business email on the company domain.
What we implemented
Key parts of the solution for STK Skalica
Website built on Laravel
The website was built on Laravel, which provided a suitable foundation for a complete web solution, booking or enquiry elements and connection to internal CRM.
Laravel made it possible to prepare more than a presentation website. The site works as a digital entry point for customers looking for information about STK and EK services, prices, contacts or booking and enquiry options.
Booking and enquiry website
The website was designed so that visitors can quickly find the information they need and take the next step easily. Guiding the user towards a booking, enquiry or contact was an important part of the solution.
The solution helps customers understand the services better and supports more efficient handling of interest by the operation.
SEO optimisation
SEO preparation was part of the implementation. The content was prepared to present STK and EK services clearly and support better visibility in search.
The SEO work focused on logical website structure, content sections, headings, metadata and technical elements required by search engines.
Technical SEO
The website was also prepared from a technical SEO perspective, including meta title, meta description, Open Graph, heading structure, responsive design, website speed, indexing and Google Search Console integration.
Technical SEO created a foundation for better search engine readability and further performance evaluation.
Google tools and measurement
The implementation included connection to Google tools and setup of important website action measurement, especially Google Search Console, Google Analytics, Google Tag Manager and booking or enquiry tracking.
Measurement was prepared so the website usage and visitor behaviour can be evaluated without publishing sensitive internal details or specific metrics.
CRM for internal records
The solution also included CRM that supports internal operational records. CRM helps work with bookings, customers, vehicles, inspection appointments, processing status, internal notes, communication and other data needed for daily operations.
The CRM was designed as practical internal support that helps organise data and simplify agenda processing connected with STK and EK services.
Microsoft 365
A basic Microsoft 365 business environment was also prepared for the client. This included business email on the company domain, user accounts, DNS records, basic account security and environment administration.
Microsoft 365 complemented the website and CRM solution with professional business communication and a cloud foundation for daily use of company services.
SEO and measurement
Technical foundation for SEO, measurement and booking evaluation
For the project, it was important that the website did not work only as an online presentation, but was prepared for search, measurement and further performance evaluation.
From the SEO perspective, the content structure, technical SEO, metadata, Open Graph, responsive design, website speed, indexing and Google Search Console integration were addressed.
From the measurement perspective, Google Analytics, Google Tag Manager and measurement of important website actions were configured. These tools created a basis for further evaluation of website usage, bookings or enquiries.
- SEO-oriented content and technical SEO.
- Meta title, meta description and Open Graph data.
- Responsive design, website speed and indexing.
- Google Search Console, Google Analytics and Google Tag Manager.
- Booking or enquiry tracking without publishing sensitive details.
Specific performance metrics, internal measurement settings and technical conversion details are not included in the public reference.
CRM
Internal records for STK operational agenda
The CRM part of the solution was designed as an internal tool for better records and processing of operational agenda. For technical and emission inspection services, it is important to work with bookings, appointments, customer data, vehicles, processing status and related communication.
CRM helps simplify work with this data and supports better organisation of daily processes. Combined with the website, it creates a connection between an online booking or enquiry and internal records.
The solution is described publicly in general terms, without details of internal workflows, permissions, fields or data structure.
- Internal records of bookings, customers, vehicles and inspection appointments.
- Overview of processing status and communication.
- Practical support for everyday operational agenda.
Microsoft 365
Business email and Microsoft 365 cloud environment
Microsoft 365 was configured as a professional business foundation for email communication and user management. It included business email on the company domain, user accounts, DNS configuration and basic account security.
This environment supports more trustworthy communication with customers and creates a suitable foundation for further development of company cloud services.
The Microsoft 365 part complemented the website and CRM with a professional communication environment suitable for daily business operations.
- Microsoft 365 tenant for business communication.
- Business email on the company domain.
- User accounts, DNS records and basic account security.
Results
Website, SEO, CRM and Microsoft 365 in one solution
The result is a complete digital solution for STK Skalica, s.r.o. that connects the website, SEO, measurement, CRM and Microsoft 365.
The client gained a modern Laravel website for presenting STK and EK services, a booking or enquiry system, SEO-ready content, technical SEO, Google tool integration, CRM for internal records and Microsoft 365 with business email on the company domain.
- Complete website built on Laravel.
- Presentation of STK and EK services.
- Booking and enquiry system.
- SEO-ready content and technical SEO.
- Google Search Console, Google Analytics and Google Tag Manager.
- Enquiry or booking tracking.
- CRM for internal records.
- Microsoft 365 environment and business email on the company domain.
- More professional online and email communication.
Main benefits for the client
What the solution brought to STK Skalica, s.r.o.
The implementation brought STK Skalica, s.r.o. a complete digital foundation for presenting services, collecting bookings or enquiries, internal records and professional communication.
More modern online presentation of STK and EK services.
Easier access to information for customers.
Ability to submit a booking or enquiry.
SEO-ready content and technical SEO.
Google tool integration and measurement of important actions.
CRM for records of bookings, customers, vehicles and appointments.
Business email on the company domain.
Microsoft 365 as a professional business environment.
Better foundation for further digital development.
Summary
Complete digital solution for vehicle inspection services
For STK Skalica, s.r.o., a complete digital solution was created, including a website, SEO, CRM and Microsoft 365. The website was built on Laravel and designed as a booking and enquiry tool for STK and EK services.
The implementation included technical SEO, Google Search Console, Google Analytics and Google Tag Manager integration, booking or enquiry tracking, CRM for internal records and Microsoft 365 with business email on the company domain.
The result is a more professional online presentation, better readiness for search, practical internal CRM records and business communication built on Microsoft 365.
