Collaboration context
Expert PPC support, Google Ads, Meta Ads and technical measurement
webz s. r. o. operates in website development, web solutions and PPC marketing. In this type of cooperation, high-quality campaign setup is important, but so are accurate conversion measurement, technical data control and the ability to optimise campaigns according to real business goals.
For webz s. r. o., Yenwa provides expert PPC support in Google Ads, Meta Ads and technical measurement through Google Tag Manager. The cooperation covers the marketing activities of webz s. r. o. itself as well as selected projects of its clients.
In addition to PPC, the cooperation also included creating a new Microsoft 365 tenant, migrating e-mail communication from the original Google Workspace environment to Microsoft 365 and setting up the basic elements needed for secure and reliable company e-mail operation.
Initial state
Need for PPC support, accurate measurement and transition from Google Workspace to Microsoft 365
webz s. r. o. originally used Google Workspace. For further development of the company environment, it was necessary to create a new Microsoft 365 tenant and prepare the transition of e-mail communication into Microsoft 365.
Alongside the technical part, PPC cooperation was also important. In performance campaigns, it is essential that campaigns are set up correctly, continuously optimised and evaluated according to real conversions.
Without high-quality measurement, it would not be possible to reliably evaluate which campaigns, ad groups, keywords, audiences or creatives bring real business results.
- Need for expert PPC support for webz s. r. o. and its clients.
- Management of Google Ads and Meta Ads campaigns according to the goals of individual projects.
- Technical conversion measurement through Google Tag Manager.
- Need for better campaign evaluation and optimisation.
- Need to measure real conversions, not only traffic.
- Creation of a Microsoft 365 tenant.
- Migration of e-mail communication from Google Workspace to Microsoft 365.
- Setup of basic security and e-mail elements.
Solution goal
Connect performance campaigns, conversion measurement and technical support
The main goal of the cooperation was to provide expert PPC support for webz s. r. o. and its clients. The solution was meant to help with setting up, managing and optimising performance campaigns in Google Ads and Meta Ads.
Technical conversion measurement through Google Tag Manager was also an important part. The goal was for campaigns to be evaluated according to real goals such as submitted forms, phone or e-mail clicks, purchases, submitted orders, leads or other conversion events according to the project type.
In the technical part, the goal was to create a new Microsoft 365 environment, migrate e-mail communication from Google Workspace and prepare the company for more unified management of users, e-mail services and other tools in the Microsoft ecosystem.
- Provide expert PPC support for webz s. r. o. and its clients.
- Manage Google Ads campaigns according to individual project goals.
- Manage Meta Ads campaigns according to individual project goals.
- Set up and check conversion measurement through Google Tag Manager.
- Improve the quality of campaign evaluation.
- Optimise campaigns according to real conversion data.
- Support acquisition of enquiries, leads, orders and relevant traffic.
- Create a Microsoft 365 tenant and migrate e-mail communication from Google Workspace.
- Set up basic security and e-mail elements in Microsoft 365.
Solution design
PPC campaigns, technical measurement and Microsoft 365 as an additional technical part
The solution was designed as a combination of performance marketing, technical measurement and additional technical support. The main area of cooperation is PPC support in Google Ads and Meta Ads.
The PPC part is complemented by technical measurement settings through Google Tag Manager, so campaigns can be evaluated according to real conversion events.
PPC campaigns cover different types of projects. These can include campaigns for services, e-shops, lead generation, remarketing, local projects or a combination of several advertising goals according to the needs of a specific client.
An additional part of the solution was creating a Microsoft 365 tenant and migrating e-mails from Google Workspace to Microsoft 365. This technical part created a more suitable foundation for company e-mail communication, user management and further use of Microsoft 365 services.
Implementation process
From PPC support to technical measurement and Microsoft 365
PPC support and campaign design
Setting up expert PPC support for webz s. r. o. and selected projects of its clients. Designing campaign structure, goals, advertising accounts and evaluation methods according to the needs of specific projects.
Google Ads, Meta Ads and GTM measurement
Managing campaigns in Google Ads and Meta Ads, technically setting up conversion measurement through Google Tag Manager and checking important conversion events such as forms, clicks, orders, purchases or leads.
Microsoft 365 and continuous optimisation
Creating a Microsoft 365 tenant, migrating e-mail communication from Google Workspace to Microsoft 365 and continuously optimising campaigns based on measured data and project goals.
What we delivered
Key areas of PPC support, measurement and technical migration
Expert PPC support for webz s. r. o. and its clients
Yenwa provides webz s. r. o. with expert PPC support for its own marketing activities as well as selected projects of its clients. The cooperation includes campaign management, account structure design, continuous optimisation and support with results evaluation.
PPC cooperation is adapted to the specific project. A campaign for a service, an e-shop, a local project or a lead generation campaign each has different goals. That is why campaigns need to be set according to the business goal, not only according to general traffic.
Google Ads campaigns
Within Google Ads, different types of performance campaigns are handled according to the project needs. These can include search campaigns, Performance Max, remarketing, service campaigns, e-shop campaigns or locally oriented campaigns.
The emphasis is on proper campaign structure, relevant targeting, budget work, optimisation according to conversions and continuous performance evaluation.
Meta Ads campaigns
Meta Ads campaigns are also part of the cooperation. They are used especially for brand support, enquiry generation, remarketing, service promotion, e-shop activities or campaigns focused on specific target groups.
In Meta Ads, the combination of the right audience, creative, campaign goal and results evaluation is important. This is why this part is also connected to technical measurement and analytics.
Google Tag Manager and conversion measurement
Technical measurement through Google Tag Manager is one of the key parts of PPC cooperation. Depending on the project type, different conversion events are set up and checked, such as submitted forms, phone clicks, e-mail clicks, purchases, submitted orders, leads or other important website actions.
The goal of measurement is to evaluate campaigns based on real results. Correctly configured conversions enable better decisions in campaign optimisation, budget work and assessment of traffic quality.
Campaign optimisation
Campaign optimisation is based on the goals of the specific project. Some campaigns focus on acquiring enquiries, others on e-shop sales, increasing relevant traffic, remarketing or improving advertising budget efficiency.
Optimisation works with campaign performance, search terms, audiences, ad copy, budgets, conversion data and traffic quality. The goal is to improve campaigns based on data, not only estimates.
Microsoft 365 tenant and e-mail migration
In addition to PPC cooperation, a technical part connected with creating a Microsoft 365 tenant was delivered. The company originally used Google Workspace and the goal was to prepare a new Microsoft 365 environment.
The implementation included migration of e-mail communication from Google Workspace to Microsoft 365. The solution was prepared so the company would gain a more suitable foundation for e-mail communication, user management and further use of Microsoft 365 services.
Basic security and e-mail settings
Basic security and e-mail settings were also handled in Microsoft 365. These mainly included settings related to account protection, access management and e-mail deliverability.
Technical settings needed for proper e-mail operation were also included, such as DNS records and basic elements of e-mail authentication. These parts are described generally, without sensitive internal details.
Measurement and optimisation
Evaluating campaigns according to real conversions
Measurement and optimisation are decisive in PPC cooperation. Campaigns in Google Ads and Meta Ads should not be evaluated only by clicks or traffic, but especially by whether they bring relevant conversions and support the business goals of the specific project.
That is why work with Google Tag Manager is always part of the cooperation. Measurement is configured according to the website type and campaign goal. For services, this can include forms, phone contacts or e-mail enquiries. For e-shops, it can include orders, purchases and other e-commerce events. For lead generation projects, submitted enquiries or other important user actions are tracked.
Measurement configured in this way enables higher-quality campaign optimisation decisions. It makes it easier to evaluate which campaigns bring relevant traffic, which audience has higher value and where it makes sense to adjust the budget or campaign structure.
- Technical conversion measurement through Google Tag Manager.
- Evaluation of PPC campaigns according to real business goals.
- Connection of Google Ads and Meta Ads with conversion data.
- Campaign optimisation according to traffic quality and conversion events.
Results
Better measurement, higher-quality evaluation and expert PPC support
The result of the cooperation is expert PPC support that connects campaign management with technical measurement and practical optimisation. webz s. r. o. receives support for Google Ads and Meta Ads campaigns for its own marketing activities as well as selected client projects.
Thanks to measurement configured through Google Tag Manager, campaigns can be evaluated and optimised better according to real conversion events. This helps improve decision quality, work with budgets more effectively and evaluate online marketing results more accurately.
An additional part of the cooperation was creating a Microsoft 365 tenant, migrating e-mails from Google Workspace to Microsoft 365 and setting up basic security and e-mail settings.
- Expert PPC support for webz s. r. o. and its clients.
- Google Ads campaign management.
- Meta Ads campaign management.
- Technical conversion measurement through Google Tag Manager.
- Better evaluation of campaign results.
- Campaign optimisation according to real data.
- Campaign support for services, e-shops, lead generation and other project types.
- Creation of a Microsoft 365 tenant.
- Migration of e-mail communication from Google Workspace to Microsoft 365.
- Basic security and e-mail settings in Microsoft 365.
Main benefits for the client
What the solution brought to webz s. r. o.
The cooperation brings webz s. r. o. a combination of marketing and technical support. PPC campaigns are handled together with measurement, analytics and optimisation, which enables better evaluation and more accurate decision-making.
Expert support in Google Ads and Meta Ads.
Ability to use PPC support for own projects and client projects.
More accurate conversion measurement through Google Tag Manager.
Higher-quality campaign evaluation.
Advertising budget optimisation according to data.
Better control over campaign performance.
Support for several campaign types according to project goals.
Created Microsoft 365 environment.
E-mail migration from Google Workspace to Microsoft 365.
Basic settings for safer and more reliable e-mail operation.
Summary
PPC, measurement and technical support in one solution
For webz s. r. o., a combination of PPC, measurement and technical support was delivered. The main part of the cooperation is expert support in Google Ads, Meta Ads and technical measurement through Google Tag Manager for webz s. r. o. and selected projects of its clients.
The cooperation also included creating a Microsoft 365 tenant, migrating e-mail communication from Google Workspace to Microsoft 365 and setting up basic security and e-mail settings.
The result is better configured PPC cooperation, more accurate conversion measurement, higher-quality campaign evaluation and a technical foundation for company e-mail communication in Microsoft 365.
