Context of cooperation
A modern demand-oriented website and Microsoft 365 for catering services
Kráľovský Catering operates in catering, gastronomy and refreshments for different types of events. For this type of service, the website needs to look credible, present the offer clearly, help visitors understand the essentials quickly and make contacting the company simple.
The original website was older, not optimised and not prepared for modern SEO, technical measurement or effective presentation of services. Business email on the company domain was also missing, which weakened the professional impression in customer communication.
The project therefore included a new website, SEO content, visual preparation, technical SEO, measurement setup and a new Microsoft 365 environment with business email accounts on the company domain.
Initial state
An old website without SEO and missing domain business email
Before the project, the company had an older website that was not SEO optimised and did not provide a sufficiently modern presentation of catering services. A clear content structure, technical SEO, presentation of the offer, gallery and simple path to contact were missing.
The company also needed to improve business communication. Professional domain email in Microsoft 365 had to be created as part of the overall digital foundation.
- Older unoptimised website.
- Missing SEO preparation and technical SEO.
- Weaker presentation of catering services.
- Missing modern visual structure.
- Insufficient support for generating enquiries.
- Missing or insufficient measurement of important website actions.
- Missing business email accounts on the company domain.
- Need for a more professional online and email environment.
Solution objective
Create a website ready for enquiries, SEO and professional communication
The goal was to create a modern demand-oriented website for catering services that clearly presents the company, services, offer, pricing, gallery and contact options.
Another goal was to create a new Microsoft 365 environment with business email accounts on the company domain, user accounts, DNS records and basic account security.
- Build a new modern website on Laravel.
- Improve the presentation of catering services.
- Prepare the website as a demand-oriented tool.
- Create a clear page structure.
- Prepare SEO content for the main parts of the website.
- Prepare technical SEO, visual style, gallery, icons and favicon.
- Set up Google Analytics, Google Tag Manager and Google Search Console.
- Create a Microsoft 365 environment, business email accounts and basic account security.
Solution design
Laravel website, SEO content, measurement and Microsoft 365 in one solution
The solution combined a new website presentation, SEO preparation, analytics and business email environment. The new website replaced the older unoptimised site and created a more credible digital foundation for catering services.
The website was built on Laravel and divided into clear content areas: Homepage, About us, Services, Offer, Pricing, Gallery and Contact. This structure helps visitors understand the services, view the offer, pricing and gallery and contact the company easily.
The scope also included technical SEO, Google Analytics, Google Tag Manager, Google Search Console, conversion tracking for important actions and a new Microsoft 365 environment with business email accounts on the company domain.
Implementation process
From website structure to Microsoft 365 and business email
Website and content structure design
Preparation of the website structure, main pages, enquiry elements, SEO content, visual direction and foundations for presenting catering services.
Laravel website development and measurement
Development of the Laravel website, visual layer, gallery, icons, technical SEO, Google Analytics, Google Tag Manager and Google Search Console.
Microsoft 365 and business email
Creation of a new Microsoft 365 environment, business email accounts on the company domain, user accounts, DNS records and basic security settings.
What we implemented
Key areas of the Kráľovský Catering solution
New website built on Laravel
The new website was built on Laravel, giving it a suitable technical foundation for a modern, fast and extendable website.
The solution was designed as a demand-oriented website that helps visitors understand the services, view the offer, pricing and gallery and contact the company easily.
Website structure
The new website was divided into separate content areas so information about services is clear and easy to access.
The main areas include Homepage, About us, Services, Offer, Pricing, Gallery and Contact. This structure supports SEO and better user orientation.
SEO content
Texts and SEO content were prepared for the main pages. The content explains the catering services, presents the offer and supports contacting the company.
The SEO content was written with focus on search visibility, natural wording and practical value for website visitors.
Visual part of the website
The project included visual design, colour style, image preparation, gallery, icons and favicon.
The goal was to create a more professional brand appearance suitable for presenting catering services.
Technical SEO
The website was prepared from a technical SEO perspective, including meta title, meta description, Open Graph data, favicon, heading structure, responsive design, website speed, indexing and Google Search Console connection.
This technical foundation helps the website work better for search engines and further optimisation.
Google Analytics and Google Tag Manager
Analytics and measurement were set up through Google Analytics and Google Tag Manager to track traffic, user behaviour and important actions on the website.
The measurement setup provides a foundation for evaluating the demand-oriented website and making further marketing decisions.
SEO and measurement
Technical foundation for SEO, analytics and enquiry evaluation
The new website was prepared to connect content, technical SEO and measurement of important actions. For a demand-oriented website, a modern design alone is not enough.
From an SEO perspective, the work covered page structure, texts, metadata, headings, responsive design, website speed, indexing and Google Search Console connection.
- Google Analytics for traffic and user behaviour analytics.
- Google Tag Manager for measurement management.
- Google Search Console for indexing and technical checks.
- Conversion tracking for important actions without publishing sensitive details.
Specific measured events, internal settings and performance metrics are not published in the public reference.
Microsoft 365
New business email and Microsoft 365 environment
The project also included creating a new Microsoft 365 environment. The solution covered business email accounts on the company domain, user accounts, DNS records, basic account security and basic environment administration.
This was not an email migration from old mailboxes. The business email accounts were created from scratch so the company gained a more professional foundation for customer communication and service administration.
The Microsoft 365 part complemented the website with a professional email environment on the company domain.
- Microsoft 365 tenant for business communication.
- Business email accounts on the company domain.
- User accounts and DNS records.
- Basic account security and basic environment administration.
Results
Modern website, SEO foundation and professional business email
The result is a modern demand-oriented website built on Laravel that better presents catering services, the offer, pricing, gallery and contact options. The website is prepared for SEO, technical evaluation and further optimisation.
The company also gained a new Microsoft 365 environment with business email accounts on the company domain, user accounts, DNS settings and basic security.
- New modern website built on Laravel.
- Better presentation of catering services.
- Demand-oriented website structure.
- SEO content for the main pages and technical SEO.
- Visual design, gallery, icons and favicon.
- Google Analytics, Google Tag Manager and Google Search Console connection.
- Conversion tracking for important actions.
- Microsoft 365 environment and business email accounts created.
- More credible online presentation of the company.
Main benefits
What the solution brought to Kráľovský Catering
The implementation gave Kráľovský Catering a more modern digital foundation for presenting services, generating enquiries and communicating with customers more professionally.
More modern website presentation.
Clearer explanation of catering services.
Clear offer and pricing.
Gallery supporting service credibility.
Easier contact for customers.
SEO-ready content and technical SEO.
Analytics and measurement of important actions.
New business email accounts on the company domain.
More professional email communication through Microsoft 365.
Better foundation for further online marketing.
Summary
Laravel website, SEO, measurement and Microsoft 365 for a catering company
For Kráľovský Catering, we created a new Laravel website that replaced the old unoptimised presentation and brought a more modern look, clearer structure, SEO content, technical SEO, gallery, pricing and contact options.
The implementation included Google Analytics, Google Tag Manager, Google Search Console and conversion tracking for important actions.
An additional part of the project was creating a new Microsoft 365 environment with business email accounts on the company domain, user accounts, DNS settings and basic security.
